Niche Websites meets the Simpson's

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Did You know that you can buy a Simpson's edition of monopoly! What's wrong with plain old monopoly? Nothing as far as I'm concerned. However which edition of monopoly would you choose for someone who was an avid Simpson's fan?

You see the makers of monopoly have taken their product and created new niches from it. Why? Not for the usual reasons-The original market was too large- they were already dominant anyway.

No the reason was to give the game appeal to more people by making it more relevant and to ship more product and guess which one costs more? Not only can they sell the niche edition for more money ( currently 3 Times) they also they get to sell more games.

Instead of a family having one monopoly game they now have several according to the taste of each of the members.

Not only can you get a Simpson's monopoly but also a Simpson's Clue (Cluedo) etc. Can you see the power behind this idea? A single product is turned into multiple products but all based around a single central theme---Monopoly.

In essence that is your model for making niche websites

You start with a broad central theme -monopoly and split into smaller niches- Simpson's, clue, lord of the rings etc- you then build a site based around one of these i.e. a site dedicated to Simpson's monopoly.

Once this site is established you then repeat the process with another niche until you have a cluster of niches all based around the theme monopoly.

Doing it this way it is easier to become successful for each small niche one at a time than to try for the entire theme-monopoly. If you check Yahoo for the number of competing sites for each term this is what you get:

Which one do you think is the easiest?

Stephen Cope is a freelance trainer and the Webmaster at - making a website, Niche Website Guide. ,Money Making Websites , IncrediMail and Outlook Express Updates.

Written by: Stephen Cope