Finding “Riches in Niches” by Streamlining Your Web Content

When marketing online, remember the old business adage, “There are riches in niches.” Niche marketing is the process of filling a small, distinguishable segment of the marketplace in a way competitors are not. Finding your niche online is about zooming into the nitty-gritty of your web site’s purpose and getting your communicating your message with clarity. Here’s why:

1.Web Usability, Your web visitors are zooming by at the same rate as drivers viewing a
billboard at 70 mph. This is no Sunday stroll. They are going fast and need to know right away if they’ve found what they’re looking for. By communicating your niche in the marketplace clearly and succinctly, you don’t waste a second. Telling them straight-up what your company does and what you want them to do helps them to zoom in and out without thinking.

2.Search Engine Optimization. Your web site will not show up in search results unless your web content has the same words people use in a search. This is added incentive to get down to the brass tax. People look online specifically for what they want. Getting into their heads and determining which keywords people use when looking for businesses like yours, will help you further carve out the niche you wish to develop.

3. It’s Good Business. True. Each day breeds its own crop of great online business ideas. That doesn’t mean you have to do them all. Doing too many things with one web site can not only keep you from capitalizing on the economies of scale a focused business enjoys, but can also rob you of your sanity. Keep it simple, let go of a zillion ideas. Hold on to the one that makes the very most of your core competencies. Market that one like crazy.

Your web site should be a crystal clear glass of niche marketing concentrate. Give it to us straight. Make each page specific, addressing one thing and make your message undeniably clear. Trim the confusion that plagues so many web sites and only serves to water-down the intended message. One idea communicated clearly with a dash of personality will cause people to respond and register, download, call or buy. Best wishes finding riches in your web niches.

About the Author

Jennifer Ryan of The Marketing Shop is a web promotions and sales expert. Having earned numerous awards, recognition and financial success in sales, Jennifer now sells online for businesses worldwide. Visit http://www.the-marketing-shop.com today to sign up for her monthly newsletter (generous with free tips and advice!). Email her at Jennifer.Ryan@The-Marketing-Shop.com.

Written by: Jennifer Ryan